Product Management Forum

The pressure to drive profitability has never been greater. While manufacturers are good at taking costs out, they’re struggling to create new forms of value. Innovation pipelines are stuffed with “me-too” ideas. Product management teams are filled with project managers, not product line-CEOs. And many companies are scratching their heads when it comes to incorporating services, IoT, and big data elements into their offerings. 

Join MAPI for a one day workshop to explore these key topics and hear from key industry leaders. There will be ample time to engage in roundtable discussions, and to connect with peers who’ve walked a mile in your shoes.

The 2016 MAPI Product Management Forum featured sessions from Caterpillar, SKF, Timken, and ThyssenKrupp on creating an innovative culture that embraces smart risk, innovation/selling/buying on total cost instead of initial price, driving revenue and profits through planned obsolescence, and aligning innovation to business goals.

You may also be interested in MAPI's Digital Marketing Forum on November 15. Registrants of both events will receive a discount. To register for both events, please contact us.

Continuing Professional Education credits are available for this forum upon request.

Welcome Dinner 

Join us for a welcome dinner and reception beginning at 6:30 p.m. November 15. Sign up during registration.


November 16, 2017

8:00 AM – 5:00 PM
Join us the night before at the welcome reception and dinner on November 15 from 6:00 PM – 8:30 PM.

Loews Chicago O'Hare Hotel
5300 North River Road
Rosemont, IL 60018

Who Should Attend

Those who are responsible for setting or influencing product management strategies, including innovation, portfolio management, lifecycle management, product launch, pricing, and roadmapping. All attendees must work for a manufacturing company or industrial distributor.

Hotel Reservations

Please reserve your room for the MAPI Product Management Forum at the negotiated rate of $169 plus tax after completing your registration.